Thinking, Fast and Slow

Thinking, Fast and Slow is a compelling look at the inner-workings of human decision-making. Nobel Prize laureate Daniel Kahneman’s bestselling book dives into how the mechanisms of our mind can lead us astray by triggering a series of internal biases—he shows why we’re fooled time and time again. Kahneman reveals when we can and cannot trust our intuitions. We can all learn to think with greater clarity and objectivity if we follow his advice. In the book’s final chapters, he surveys the future of artificial intelligence, which he predicts will improve exponentially in coming years. It’s an especially interesting point for marketers to consider as businesses integrate more automation into their day-to-day operations.