Book
Breakthrough Advertising
236 pages · 2004 · Rating 4.5
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Description
This is a book for people and business owners who want to write ads or create online marketing campaigns that attract a whole new market. The reason why is because it deals with how to take advantage of the forces in the marketplace that control sales. Put simply, Gene's book addresses the universal problem of all copywriting: how to write a headline (and follow-up ad) that will attract a whole new market.
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