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Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.

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Dave Itzkoff is a culture reporter for The New York Times who writes frequently about film, television and comedy. He is the author of three books including, most recently, Mad As Hell: The Making of Network and the Fateful Vision of the Angriest Man in Movies. His fourth book, Robin, a biography of Robin Williams, will be published in May.

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Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

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Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

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For centuries, the term hacker has had a negative connotation because of its association with malicious computer hackers.  It is now being redefined to mean anyone who has an insatiable curiosity as to how things work and what makes them tick.  This book gives you the tools you need to become a hacker of aesthetics.  Author and designer David Kadavy explores color theory, the role of proportion and geometry in design, and the relationship between medium and form.  Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. 

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