Laura

Yesenia

Richard

Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.

Alina

Dave Itzkoff is a culture reporter for The New York Times who writes frequently about film, television and comedy. He is the author of three books including, most recently, Mad As Hell: The Making of Network and the Fateful Vision of the Angriest Man in Movies. His fourth book, Robin, a biography of Robin Williams, will be published in May.

Robin

Adam

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

Paul

Jesse

Matej Latin is a Senior Product designer at GitLab and is based in Ljubljana, Slovenia. He writes about design, minimalism and typography.

Matej

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

David Heinemeier Hansson is a Danish programmer, racing driver and the creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the web-based software development firm Basecamp.

David Heinemeier Hansson

Matthias

Volker

The many problems facing our society today—social isolation, the attention economy, fake news, the demise of the public sphere—can be traced to digital technology.  This book contains the diverse answers of strategists, designers, engineers, researchers, journalists, philosophers, practitioners, entrepreneurs, and artists: they all have a positive outlook on the digital environment we live in today.  Edited by Matthias Schrader and Volker Martens and published by SternbergPress. 

David Hellmann is an award-winning Digital Designer & Developer based in Linz, Austria. He is the founder of Best Website Gallery and has worked for Red Bull and renowned digital agencies nexum AG, Fork Unstable Media & fredmansky.

David

Digital Fix - Fix Digital

In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, turns the digital transformation from head to toe.  Whoever starts the digital transformation at the company has already lost.  In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users.  They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive.  Many companies are in danger of losing their relationship with their customers.  They become interchangeable.  Matthias Schrader deciphers the code behind the Transformational Products, with which Google &amp; Co.  successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.  In the end, it bridges the gap between product development and the digital transformation of companies.  Transformational Products turn classic marketing into a legacy and thus from a solution to a problem.  The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt.  Digitisation is a huge challenge for the product, the fourth P in the marketing mix.  The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers. 

Discover the Best Books Written by Matthias Schrader

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Digital Fix - Fix Digital

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Digital Fix - Fix Digital

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