Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

Paul

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

Ryan

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Broderick Stephen Harvey is an American comedian, businessman and entertainer. He hosts The Steve Harvey Morning Show, Family Feud, Celebrity Family Feud, the Miss Universe competition and Fox's New Year's Eve. Harvey began his career as a comedian.

Steve

Jason Zweig first started writing a personal finance column for The Wall Street Journal in 2008. Zweig also edited Benjamin Graham's The Intelligent Investor, which Warren Buffett said "by far the finest book about investing ever published." He's the author of Your Money and Your Brain, one of the first books to look at investing's biology, as well as The Devil's Financial Dictionary, a satirical lexicon of Wall Street jargon.

Jason

Timothy D. Wilson is the Sherrell J. Aston Professor of Psychology at the University of Virginia. He has written for Science and The New York Times, among other publications and journals, and is the author of Strangers to Ourselves, which was named by New York Times Magazine as one of the Best 100 Ideas of 2002. Wilson is also the coauthor of the best-selling social psychology textbook, now in its seventh edition.

Timothy

Ellen Langer, Yale PhD, Harvard Professor of Psychology, artist. Among other honors, she is the recipient of a Guggenheim Fellowship and three Distinguished Scientist Awards, the World Congress Award, the NYU Alumni Achievement Award, and the Staats award for Unifying Psychology, and has authored eleven books and over 200 research articles on the illusion of control, perceived control, successful aging, decision-making, to name a few of the topics. Each of these is examined through the lens of her theory of mindfulness. Her research has demonstrated that by actively noticing new things—the essence of mindfulness—health, well being, and competence follow. Her best selling books include Mindfulness; The Power of Mindful Learning; On Becoming Ellen Langer, Yale PhD, Harvard Professor of Psychology, artist. Among other honors, she is the recipient of a Guggenheim Fellowship and three Distinguished Scientist Awards, the World Congress Award, the NYU Alumni Achievement Award, and the Staats award for Unifying Psychology, and has authored eleven books and over 200 research articles on the illusion of control, perceived control, successful aging, decision-making, to name a few of the topics. Each of these is examined through the lens of her theory of mindfulness. Her research has demonstrated that by actively noticing new things—the essence of mindfulness—health, well being, and competence follow. Her best selling books include Mindfulness; The Power of Mindful Learning; On Becoming an Artist: Reinventing Yourself Through Mindful Creativity; and her most recent book, Counterclockwise: Mindful Health and the Power of Possibility.In addition to other honors, she has been a guest lecturer in Japan, Malaysia, Germany, Australia, Mexico, Switzerland, and Argentina.The citation for the APA distinguished contributions award reads, in part, “…her pioneering work revealed the profound effects of increasing mindful behavior…and offers new hope to millions whose problems were previously seen as unalterable and inevitable. Ellen Langer has demonstrated repeatedly how our limits are of our own making.”

Ellen

Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy, and won the U.S. Junior Chess championship in 1993 and 1994. The film "Searching for Bobby Fischer" is based on his early life.

Josh

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.

Arianna

Dr. David Sinclair, a Professor of Genetics at Harvard Medical School, is one of the most well-known researchers in the field of rejuvenation. David is Australian-born and released his bestselling book, 'Lifespan: Why We Age and Why We Don’t Have To', in 2019.

David

<p>&nbsp;Simon Oliver Sinek is a British-American author and motivational speaker. His first book, Start With Why: How Great Leaders Inspire Everyone to Take Action , was published in 2009; his most recent book, <a href="https://bestbooks.to/book/the-infinite-game_simon-sinek" target="_self">The Infinite Gam</a>e: The Pursuit of Happiness in Its Own Terms , was published in 2017. He has been featured as a guest on The Oprah Winfrey Show, TEDx conferences, and at the United Nations Global Compact Leaders Summit.</p>


Simon

Jordan

Renowned psychologist Jordan B.  Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.  The answers to these questions can be found in the nervous system of the lowly lobster, the ancient Egyptians' worship of attentiveness as a divine power, modern science that is being conducted on lobsters, and Dr.  Peterson's own life experiences.  In his book 12 Rules for Life , he encourages people to stand up straight with their shoulders back, lobsters have nervous systems that are very similar to human nervous systems, which we now know have a lot of similarities to lobster nervous systems.  The lobster research has informed Dr.  Peeters's insights about lobsters which then informed his work on humans. 

Naval Ravikant (born in 1974) is an Indian born American Entrepreneur, Angel Investor, Founder, and CEO from New York. He is best known as AngelList's Founder. In addition, he is presently serving as the Chief Executive Officer, Chairman, and owner of AngelList Company.

Naval

Nat Eliason is the CEO and founder of Growth Machine, an SEO-focused growth agency, and co-founder of Cup & Leaf Tea. He is also the author of “Come Again?” and writes about psychology, sex, money, travel, entrepreneurship, drugs, and everything else you’d find interesting at nateliason.com.

Eric Weinstein is an American mathematician and economist. He earned his PhD in mathematical physics from Harvard University in 1992, is a research fellow at the Mathematical Institute of Oxford University, and is a managing director of Thiel Capital in San Francisco.

Eric

Jocko Willink is an American retired officer of the United States Navy, who served in the Navy SEAL teams. He is also a podcaster and author. His military service saw combat actions in the war in Iraq, where he eventually commanded the SEAL Team 3's Task Unit Bruiser that fought in the bloody battle

Jocko

George Raveling is an American college basketball player and coach. Raveling has been Nike's global basketball sports marketing director since he retired from coaching in 1994. A former FOX Sports Net color commentator, he is a member of the Naismith Memorial Basketball Hall of Fame.

George

Marc Andreessen is an American entrepreneur, investor, and software engineer. He is the co-author of Mosaic, the first widely used web browser; co-founder of Netscape; and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz.

Marc

Andrew Wilkinson is an American entrepreneur and venture capitalist. In 2006, he founded MetaLab, one of the world's top design agencies, which he grew into Tiny, a technology venture capital fund. Andrew is also the owner of Dribbble.

Andrew

Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Joe Rogan is an American comedian and podcast host. He has also worked as a mixed martial arts color commentator, television host, and occasional actor.

Bret Samuel Weinstein is an American biologist and evolutionary theorist who came to national attention during the 2017 Evergreen State College protests. He is considered a member of the informal group of pundits known as the Intellectual Dark Web. Bret is the brother of Eric Weinstein.

Bret

Alex is the creator of Alex & Books, a website with amazing book recommendations, reviews, and reading tips. He is the host of The Reader's Journey podcast, and has amassed a large following on Instagram and Twitter sharing book recommendations and insights.

Alex

Ana Lorena Fabrega retired from teaching in the summer of 2019 to pursue her dream of being an EDUpreneur—a passionate educator who works outside the classroom to provide innovative learning opportunities.She co-founded Write of Passage Summer Camp in early 2020 with David Perrell, a virtual learning experience where youngsters from all around the world come together to work on causes they care about.She is presently the Chief Evangelist at Synthesis, an unique online learning experience for curious and ambitious youth interested in learning how to build the future. They're employing a game-based approach to learning to scale up the most inventive concepts from Ad Astra, the school Synthesis cofounder founded with Elon Musk.

Guy Spier is a Zurich-based investor. He is the author of The Education of a Value Investor. Spier is the manager of the Aquamarine Fund with $300 million in assets.

12 Rules for Life

Jordan Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. His main areas of study are in abnormal, social, and personality psychology, with a particular interest in the psychology of religious and ideological belief and the assessment and improve

People in different cultures and eras have formulated myths with similar structures.  What does this similarity tell us about the mind, morality, and structure of the world itself? Cognitive science tells us that the brain is structured in certain ways.  What cognitive science doesn't tell us is how this structure affects behavior? 12 Rules for Life: An Antidote to Chaos uses a two-part approach that explores the connection between what modern neuropsychology tells us about the brain and what rituals, myths, and religious stories have long narrated.  A cutting-edge work that synthesizes research from a range of sources, including psychoanalysis and Jungian theory; cognitive science, linguistics, and evolutionary biology exploration; 12 Rules for Life offers a rich theory that makes the wisdom and meaning of myth accessible to the modern mind. 

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