Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Broderick Stephen Harvey is an American comedian, businessman and entertainer. He hosts The Steve Harvey Morning Show, Family Feud, Celebrity Family Feud, the Miss Universe competition and Fox's New Year's Eve. Harvey began his career as a comedian.

Steve

Jason Zweig first started writing a personal finance column for The Wall Street Journal in 2008. Zweig also edited Benjamin Graham's The Intelligent Investor, which Warren Buffett said "by far the finest book about investing ever published." He's the author of Your Money and Your Brain, one of the first books to look at investing's biology, as well as The Devil's Financial Dictionary, a satirical lexicon of Wall Street jargon.

Jason

Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy, and won the U.S. Junior Chess championship in 1993 and 1994. The film "Searching for Bobby Fischer" is based on his early life.

Josh

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.

Arianna

Dr. David Sinclair, a Professor of Genetics at Harvard Medical School, is one of the most well-known researchers in the field of rejuvenation. David is Australian-born and released his bestselling book, 'Lifespan: Why We Age and Why We Don’t Have To', in 2019.

David

<p>&nbsp;Simon Oliver Sinek is a British-American author and motivational speaker. His first book, Start With Why: How Great Leaders Inspire Everyone to Take Action , was published in 2009; his most recent book, <a href="https://bestbooks.to/book/the-infinite-game_simon-sinek" target="_self">The Infinite Gam</a>e: The Pursuit of Happiness in Its Own Terms , was published in 2017. He has been featured as a guest on The Oprah Winfrey Show, TEDx conferences, and at the United Nations Global Compact Leaders Summit.</p>


Simon

John D. Saunders is a Digital Marketing Strategist, entrepreneur and web designer helping startups build profitable websites & digital products. John has worked with global brands including Land Rover, Audi, the NAACP and Google. He is the founder of digital marketing agency, 5Four Digital, as well as blackwallet.org, blackillustrations.com and illustratorhub.com.

John D Saunders

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former option trader and risk analyst, whose work concerns problems of randomness, probability, and uncertainty.

Nassim Nicholas Taleb

Jocko Willink is an American retired officer of the United States Navy, who served in the Navy SEAL teams. He is also a podcaster and author. His military service saw combat actions in the war in Iraq, where he eventually commanded the SEAL Team 3's Task Unit Bruiser that fought in the bloody battle

Jocko

Seth

Award-Winning Bestseller.  You're either a Purple Cow or you're not.  You're either remarkable or invisible.  Make your choice.  What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How did they confound critics and achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? Face it, the checklist of tired Ps marketers have used for decades to get their product noticed -- Pricing, Promotion, Publicity -- aren't working anymore.  There's an exceptionally important P that has to be added.  It's Purple Cow.  Cows, after you've seen one, or two, or ten, are boring.  A Purple Cow is something phenomenal, something counterintuitive and exciting and flat out unbelievable. 

Noah Kagan is a digital entrepreneur who is best known as being the founder of the deal of the day website, AppSumo.

Noah

David Cancel is an American entrepreneur, investor, and founder of several software companies. He is the CEO and founder of Drift, a Cambridge, Massachusetts-based company which creates messaging software for businesses.

Jessica Marie Alba is an American actress and founder of Honest. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack, but rose to prominence at 19, as the lead actress of the television series Dark Angel, for which she received a Golden Globe nomination.

Jessica

Joe Gebbia is an American billionaire designer and Internet entrepreneur. He is a co-founder and chief product officer of Airbnb.

Cindy Eckert is an American entrepreneur who built and sold two pharmaceutical companies, notably Sprout Pharmaceuticals, creator of “female Viagra,” for more than $1B. She subsequently founded The Pink Ceiling which invests in companies founded by, or delivering products for, women.

Cindy

Hugh Michael Jackman AC is an Australian actor, singer, and producer. He is best known for playing Wolverine/James Howlett/Logan in the X-Men film series, a role for which he holds the Guinness World Record for "longest career as a live-action Marvel superhero".

Hugh

Purple Cow

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

The bestselling author of Tribes and Purple Cow offers a timeless guide to marketing by asking and answering three essential questions every marketer needs to know—“What’s your story?'''Will the people who need to hear this story believe it?'''Is it true?''All marketers tell stories.  And if they do it right, we believe them.  We believe that wine tastes better in a $20 glass than a $1 glass.  We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car.  We believe that $225 sneakers make our feet feel better—and look cooler than a $25 brand.  And believing it makes it true. ''As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits.  Instead, they tell a story—a story we want to believe, whether it’s factual or not. ''

All Marketers are Liars

<p>Which Dip are you facing? A dip is a temporary setback that will get better if you keep pushing.  But maybe it’s really a cul-de-sac—a total dead end.  In this bestselling business classic, Seth Godin shows that every new project (or job or hobby) starts out fun…then gets really hard, and not much fun at all.  Winners know the difference between these two types of dips, and seek out the Dip: the bigger the obstacle, the bigger the reward for getting past it. </p>


Brian Armstrong is the co-founder and chief executive of Coinbase, the largest cryptocurrency exchange in the U.S. Coinbase raised $300 million in October 2018 in a financing round led by Tiger Global that valued the company at $8 billion.

Brian

Ev Williams is an American computer programmer and Internet entrepreneur who has founded several Internet companies. Williams was previously chairman and CEO of Twitter. He also founded Blogger and Medium, two of the largest and most notable blog distribution websites.

The Dip

In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas.  But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose.  There used to be two teams in every workplace: management and labor.  Now there's a third team: the linchpins.  These people figure out what to do when there's no rule book.  They delight and challenge their customers and peers.  They love their work, pour their best selves into it, and turn each day into a kind of art.  Linchpins are the essential building blocks of great organizations.  They may not be famous but they're indispensable.  And in today's world, they get the best jobs and the most freedom. 

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Michael Barko is CEO at Startmate, Australia's top startup accelerator. He started his career in corporate (Finance @ American Express, consulting @ PwC/KPMG) before he joined two of the largest Australian marketplaces MadPaws, a marketplace for pet sitters, and Expert360.

Michael

Linchpin

Godin presents the heart of his marketing advice in one easy, ageless packaging for the first time.  A major notion underpins his strategy: great marketers dont use customers to solve their companys issues; instead, they use marketing to solve other peoples problems.  They dont only create noise; they help to improve the world.  Empathy, compassion, and emotional labor are the foundations of truly effective marketing.  This book teaches you how to identify your smallest viable audience, position your offering using the right signals and signs, gain trust and permission from your target market, speak to the narratives your audience tells themselves about status, affiliation, and dominance, spot opportunities to create and release tension, and provide people with the tools they need to achieve their goals. Marketers need to quit lying, spamming, and feeling bad about their work.  Its past time to separate social media analytics from genuine interactions.  Its past time to quit squandering money on attention that will not pay off in the long term.  This is Marketing proposes a superior method that will remain relevant for decades to come, regardless of how marketing strategies progress. 

Piter Dimitrov is a designer and Webflow developer from Bulgarian. He is also a Young Juror at Awwwards.

Piter

This is Marketing

This is a subversive book.  It says that the marketer is not--and ought not to be--at the center of successful marketing.  The customer should be.  Are you ready for that? --From the Foreword by Malcolm Gladwell, author of The Tipping Point. ‍Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer.  Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses.  He offers a recipe for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesnt want to hear it anymore from the traditional marketers. 

Malcolm Gladwell is a Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. His first five books were on The New York Times Best Seller list.

Malcolm

Unleashing the Ideavirus

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.  For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Its our nature. Now the Internet has eliminated the barriers of geography, cost, and time.  All those blogs and social networking sites are helping existing tribes get bigger.  But more important, theyre enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.  And so the key question: Who is going to lead us?The Web can do amazing things, but it cant provide leadership.  That still has to come from individuals—people just like you who have passion about something.  The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again—leaders come in surprising packages.  Consider Joel Spolsky and his international tribe of scary-smart software engineers.  Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts.  Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle.  All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead. If you ignore this opportunity, you risk turning into a sheepwalker—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good.  Sheepwalkers dont do very well these days. Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers.  .  .  .  Its not easy, but its easier than you think. 

Based in the US and Australia, Catriona is the Founder and CEO of Artificial Intelligence FinTech and ASX Listed company (ASX:FGO) Flamingo Ai, provider of Machine Learning based Cognitive Virtual Assistant technologies.

Top Book Recommendations by Seth Godin: Best Books for Success

Best author’s book

Purple Cow

Written books

Purple Cow

All Marketers are Liars

The Dip

Linchpin

This is Marketing

Unleashing the Ideavirus

Tribes

Seth Godin recommends

Similar authors

Antonio García Martínez

Nir Eyal

Jake Knapp

James Clear

Adam Grant

Peter Thiel

Tim Ferriss

Steve Harvey

Jason Zweig

Josh Waitzkin

Arianna Huffington

David Sinclair

Simon Sinek

John D Saunders

Nassim Nicholas Taleb

Jocko Willink

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