The Long Tail

The New York Times bestseller that introduced the business world to a future thats already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isnt in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.