Name: Crossing the Chasm
Rating: 4.30 (11 reviews)
Author: Geoffrey A. Moore

Geoffrey

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.  Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.  This edition reveals some of the realities of high-tech marketing, with special emphasis on the Internet.  It's essential reading for anyone who wants to get a handle on this exciting marketplace. 

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Drew Houston is an American Internet entrepreneur, and the co-founder and CEO of Dropbox, an online backup and storage service.

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Brant Cooper is the author of the New York Times bestseller “The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations.

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David Cancel is an American entrepreneur, investor, and founder of several software companies. He is the CEO and founder of Drift, a Cambridge, Massachusetts-based company which creates messaging software for businesses.

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Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

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<p>&nbsp;Simon Oliver Sinek is a British-American author and motivational speaker. His first book, Start With Why: How Great Leaders Inspire Everyone to Take Action , was published in 2009; his most recent book, <a href="https://bestbooks.to/book/the-infinite-game_simon-sinek" target="_self">The Infinite Gam</a>e: The Pursuit of Happiness in Its Own Terms , was published in 2017. He has been featured as a guest on The Oprah Winfrey Show, TEDx conferences, and at the United Nations Global Compact Leaders Summit.</p>


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Crossing the Chasm

227 pages, 2006

Geoffrey A. Moore

business & management

Recommendations

Seth Godin

Drew Houston

Ev Williams

Ron Conway

Andrew Chen

Brant Cooper

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