Name: Crossing the Chasm
Rating: 4.30 (11 reviews)
Author: Geoffrey A. Moore

Geoffrey

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.  Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.  This edition reveals some of the realities of high-tech marketing, with special emphasis on the Internet.  It's essential reading for anyone who wants to get a handle on this exciting marketplace. 

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Crossing the Chasm

Geoffrey A. Moore

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