Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Trained as a musician, Bill Buxton began using computers over thirty years ago in his art. This early experience, both in the studio and on stage, helped develop a deep appreciation of both the positive and negative aspects of technology and its impact. This increasingly drew him into both design and research, with a very strong emphasis on interaction and the human aspects of technology. He first came to prominence for his work at the University of Toronto on digital musical instruments and the novel interfaces that they employed. This work in the late 70s gained the attention of Xerox PARC, where Buxton participated in pioneering research in collaborative work, interaction techniques and ubiquitous computing. He then went on to become ChiTrained as a musician, Bill Buxton began using computers over thirty years ago in his art. This early experience, both in the studio and on stage, helped develop a deep appreciation of both the positive and negative aspects of technology and its impact. This increasingly drew him into both design and research, with a very strong emphasis on interaction and the human aspects of technology. He first came to prominence for his work at the University of Toronto on digital musical instruments and the novel interfaces that they employed. This work in the late 70s gained the attention of Xerox PARC, where Buxton participated in pioneering research in collaborative work, interaction techniques and ubiquitous computing. He then went on to become Chief Scientist of SGI and Alias|Wavefront, where he had the opportunity to work with some of the top filmmakers and industrial designers in the world. He is now principal researcher at Microsoft Corp., where he splits his time between research and helping make design a fundamental pillar of the corporate culture.

Bill

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

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James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

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Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

<p>Sean Ellis is an entrepreneur, angel investor, and startup advisor. He is the CEO of GrowthHackers and was previously founder and CEO of Qualaroo, an automated user research tool. He attended the University of California, Davis and graduated in 1994.</p>


Sean

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

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Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

David Heinemeier Hansson

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The world needs Remodelista as a go-to, undisputed authority for interior design enthusiasts.  Remodelista has a singular and clearly defined aesthetic: classic pieces trump designs that are trendy and transient, and well-edited spaces take precedence over cluttered environments.  High and low mix seamlessly here, and getting the look need not be expensive (think Design Within Reach meets Ikea).  Remodelista decodes the secrets to achieving this aesthetic, with in-depth tours and lessons from 12 enviable homes; a recipe-like breakdown of the hardest-working kitchens and baths; dozens of do-it-yourself projects; The Remodelista 100, a guide to the best everyday household objects; and an in-depth look at the ins and outs of the remodeling process.  In a world of design confusion, Remodelista takes the guesswork out of the process. 

Jason Fried is the co-founder and president of 37signals (now Basecamp), a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Richard Branson is a British business magnate, investor, author and philanthropist. He founded the Virgin Group in the 1970s, which controls more than 400 companies in various fields.

Richard

Matt Mullenweg is an American entrepreneur and web developer living in Houston. He is known for developing the free and open-source web software WordPress, now managed by The WordPress Foundation.

Zack Onisko is a designer, entrepreneur and venture capitalist. He is CEO at Dribbble, the global community for designers and creative professionals.

Zack

David Hellmann is an award-winning Digital Designer & Developer based in Linz, Austria. He is the founder of Best Website Gallery and has worked for Red Bull and renowned digital agencies nexum AG, Fork Unstable Media & fredmansky.

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Defensive design for the Web is what defensive driving is for the road.  Good site defense can make or break the customer experience, just as good or bad highway driving can.  This book shows you what to do (and not do) to ensure that your customers' needs are met and their questions answered; gives guidelines to prevent errors; and retrieves your customers if a breakdown occurs.  It also shows you how to evaluate and improve your own site's defensive design. 

John Maeda is an American executive, designer, technologist. His work explores the area where business, design, and technology merge to make space for the "humanist technologist."

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Antonio García Martínez

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Adam Grant

Seth Godin

Sean Ellis

Peter Thiel

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