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Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

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Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.

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Dave Itzkoff is a culture reporter for The New York Times who writes frequently about film, television and comedy. He is the author of three books including, most recently, Mad As Hell: The Making of Network and the Fateful Vision of the Angriest Man in Movies. His fourth book, Robin, a biography of Robin Williams, will be published in May.

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Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

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Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

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Matej Latin is a Senior Product designer at GitLab and is based in Ljubljana, Slovenia. He writes about design, minimalism and typography.

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James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

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Defensive design for the Web is what defensive driving is for the road.  Good site defense can make or break the customer experience, just as good or bad highway driving can.  This book shows you what to do (and not do) to ensure that your customers' needs are met and their questions answered; gives guidelines to prevent errors; and retrieves your customers if a breakdown occurs.  It also shows you how to evaluate and improve your own site's defensive design. 

John Maeda is an American executive, designer, technologist. His work explores the area where business, design, and technology merge to make space for the "humanist technologist."

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