Name: Mental Models
Rating: 4.40 (1 reviews)
Author: Indi Young

Indi

You can't create the perfect product in a vacuum.  But you can increase your odds of success by understanding users' reasons for doing things, and by making design strategic to your organization.  Indi Young—founder of Adaptive Path, one of the most respected design firms in Silicon Valley—has written a roll-up-your-sleeves book that will help you grasp, and design for, those reasons. 

David Kadavy is bestselling author of The Heart to Start & Design for Hackers, & host of Love Your Work.

David

Mental Models

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

design

Delve into the human mind with the best Psychology books on the market. Find out what makes us tick, and how to apply that knowledge in life.

psychology

How do you succeed in business? Start with the top Business and Management books by authors, bosses and industry leaders who have made it big.

business & management

James

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

Patrick O’Shaughnessy is the Chief Executive Officer at O’Shaughnessy Asset Management (OSAM). He is the author of Millennial Money: How Young Investors can Build a Fortune, published by Palgrave Macmillan, and a contributing author to the Fourth Edition of What Works on Wall Street. Patrick’s podcast “Invest Like the Best,” which is a series of conversations with leading investors across asset classes, recently passed 7 million listeners.

Patrick

A Technique for Producing Ideas

Steven

Frank Chimero is a successful designer, illustrator, and author based in New York. His clients range from Nike to NPR and his work has been featured in Monocle, The Atlantic, Time, Slate and The New Yorker.

Frank

The War of Art

Ryan

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Sophie Bakalar is a founder and venture capitalist offering advice on all things related to consumer brand startups. She is the co-founder and CEO of Fable and Venture Partner at Collaborative Fund.

Sophie

Hooked

Paul

Casey Neistat is an American YouTube personality, filmmaker, vlogger and co-founder of the multimedia company Beme, which was later acquired by CNN. In 2018, he founded 368, a creative space for creators to collaborate and influence each other.

Casey

Ran Segall is a full-stack designer, Webflow developer and entrepreneur based in Tel Aviv, Israel. He is the founder of Flux Academy, an online school and popular YouTube channel teaching designers all the necessary skills they need to become high-value web designers.

It's Not How Good You Are, It's How Good You Want to Be

Susan

Jan Losert is a designer who loves to design products and websites, no-code/develop in Webflow & create/sell digital resources for the community.

100 Things Every Designer Needs to Know About People

Natasha

Tristan Harris is the director and a co-founder of the Center for Humane Technology. Earlier, he worked as a design ethicist at Google, where he studied ethics of human persuasion.

Tristan

Addiction by Design

Adam

Keith Rabois is an American technology entrepreneur, executive and investor. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide and Square.

Keith

Ryan Hoover is the founder of Product Hunt, a popular website where you can find the latest products for just about any need or want in your life. He is also working on YourStack, a community platform to find the best apps, products, and tips recommended by people you know. Prior, he created Startup Edition and was Director of Product at PlayHaven. Ryan was the contributing writer to the international bestseller, Hooked: How to Build Habit-Forming Products by Nir Eyal, and has written essays featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web. Fun fact: he doesn't eat pancakes.

Viral Loop

Charles

Mr. Money Mustache is the website and pseudonym of 46-year-old Canadian-born blogger Peter Adeney. Adeney retired from his job as a software engineer in 2005 at age 30 by spending only a small percentage of his annual salary and consistently investing the remainder, primarily in stock market index funds. Adeney lives in Longmont, Colorado, and contends that most middle-class individuals can and should spend less money and own fewer physical possessions, and that they can live with increased financial freedom and happiness as well as a decreased environmental footprint as a result. He has described the typical middle-class lifestyle as "an exploding volcano of wastefulness," particularly citing the overuse of and overspending on new cars as an example. The blog has been featured and cited in various media outlets including Market Watch, CBS News, and The New Yorker, as well as others.

Mr. Money Mustache

Happy City

Jeff

Designing with the Mind in Mind

John

Bridget Phetasy is an American Comedian and Broadcaster Who is Well Known Because of Their Popularity on Social Media and Their Podcast Like Politics Where She Shows Their Sense of Humor in Comedy and She Won The Hearts of Their Fans also. She is a Peaceful Girl Who always Promotes Humanity.

Bridget

Psychology of the Digital Age

Emotional Design

Mario

Raymond Dalio is an American billionaire investor, hedge fund manager, and philanthropist. Dalio is the founder, co-chairman and co-chief investment officer of investment firm Bridgewater Associates, one of the world's largest hedge funds. Bloomberg ranked him as the world's 79th-wealthiest person in February 2020.