It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for aspiring talent, or modest artists and designers. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit, and wisdom. If you want to succeed in life or business, this is a must!