100 Things Every Designer Needs to Know About People

‍100 Things Every Designer Needs to Know About People is a valuable design-psychology hybrid book for UX designers (and those aspiring to become one) that teaches you how to be more effective at guiding user responses. Tackling some central UX design thinking questions such as what grabs and holds attention on a page or screen? and how do you motivate people to continue on to the next step? Susan Weinschenk guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design. Like many good UX books, 100 Things Every Designer Needs to Know About People is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.