The E-Myth Revisited

E Myth Revisited is a revised edition of the phenomenal bestseller that dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. The revised edition includes new material on franchising, how to define an industry niche, competition and copyright law.