Made to Stick

Chip and Dan Heath have studied the stickiness of ideas. Their book Made to Stick: Why Some Ideas Survive and Others Die describes what makes some ideas more effective than others. Equally important, it explains why bad ideas are so sticky and why they don't go away, even though they're wrong. And how to avoid these traps in your own work. If you've read this far, chances are you have a lot of ideas and information swirling around in your head. It can be hard to pin them down and decide what's good and why they're good. Made to Stick will help you sort through your ideas and decide which one is worth pursuing.