Becoming a Category of One

This book wasn't written by a bunch of media twerps wanting to sell you on the latest management hypes. Full of case studies and personal reflections by real-life business leaders, this book is designed to help anyone - from corporate CEO to assembly-line worker - transform their run-of-the-mill business into an extraordinary company. It contains no mumbo-jumbo or flavor-of-the-month buzzwords, just simple lessons that lead to proven results.