Name: Becoming a Category of One
Rating: 4.70 (2 reviews)
Author: Joe Calloway

This book wasn't written by a bunch of media twerps wanting to sell you on the latest management hypes.  Full of case studies and personal reflections by real-life business leaders, this book is designed to help anyone - from corporate CEO to assembly-line worker - transform their run-of-the-mill business into an extraordinary company.  It contains no mumbo-jumbo or flavor-of-the-month buzzwords, just simple lessons that lead to proven results. 

Michael Kenji Shinoda is an American musician, singer, songwriter, rapper, record producer, and graphic designer. He co-founded Linkin Park in 1996 and is the band's rhythm guitarist, primary songwriter, keyboardist, producer, and co-lead vocalist.

Mike

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Becoming a Category of One

How do you succeed in business? Start with the top Business and Management books by authors, bosses and industry leaders who have made it big.

business & management

Read the best Technology books to wrap your brain around modern marvels like computers, crypto, and cyber security. Silicon Valley, here you come!

technology

Reid

Bill Gates is an American business magnate, software developer, investor, and philanthropist. He is best known as the co-founder of Microsoft Corporation.

Bill

Dr. David Sinclair, a Professor of Genetics at Harvard Medical School, is one of the most well-known researchers in the field of rejuvenation. David is Australian-born and released his bestselling book, 'Lifespan: Why We Age and Why We Don’t Have To', in 2019.

David

Blitzscaling

David Heinemeier Hansson

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Rework

Jessica

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

Paul

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

Ryan

Founders at Work

Jimmy

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Elon Musk is an engineer and technology entrepreneur. He is the founder, CEO, and chief engineer/designer of SpaceX; CEO and product architect of Tesla, Inc.; founder of The Boring Company; co-founder of Neuralink; and co-founder and initial co-chairman of OpenAI.

Elon

The Founders

Leslie

Austen Allred is the Co-Founder and CEO of Bloom Institute of Technology.

Austen

Keith Rabois is an American technology entrepreneur, executive and investor. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide and Square.

Keith

Troublemakers

Gabriel

Justin

Nat Eliason is the CEO and founder of Growth Machine, an SEO-focused growth agency, and co-founder of Cup & Leaf Tea. He is also the author of “Come Again?” and writes about psychology, sex, money, travel, entrepreneurship, drugs, and everything else you’d find interesting at nateliason.com.

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Traction

Emily

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.

Arianna

Aaron Winsor Levie is an American entrepreneur. He is the co-founder and CEO of the enterprise cloud company Box.

Aaron

Brotopia

Steven

Drew Houston is an American Internet entrepreneur, and the co-founder and CEO of Dropbox, an online backup and storage service.

Drew

In The Plex

Alexis

Justin Kan is an American Internet entrepreneur and investor who is currently the CEO and co-founder of the law-tech company Atrium. He is the co-founder of live video platforms Justin.tv and Twitch, as well as the mobile social video application Socialcam.

Eric Jorgenson is a startup growth specialist, author, podcast host and (rarely) Angel investor. He is a member of the Zaarly founding team and has been writing online since 2014. Evergreen, his business blog, has educated and entertained over a million people. Eric is on a mission to make (and consume) the ideal sandwich.

Eric

Without Their Permission

Benjamin

Alistair

Michael Barko is CEO at Startmate, Australia's top startup accelerator. He started his career in corporate (Finance @ American Express, consulting @ PwC/KPMG) before he joined two of the largest Australian marketplaces MadPaws, a marketplace for pet sitters, and Expert360.

Michael

Marty Cagan, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG).

Marty

Lean Analytics

Frederick

Jeff Atwood is an American software developer, author, blogger, and entrepreneur.

Jeff

Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. Previously, he led the Rider Growth teams at Uber.

Andrew

The Mythical Man-Month

David Cancel is an American entrepreneur, investor, and founder of several software companies. He is the CEO and founder of Drift, a Cambridge, Massachusetts-based company which creates messaging software for businesses.

Anthony Pompliano, who is best known as Pomp, is an American entrepreneur, investor, and host of The Pomp Podcast (formerly Off The Chain). He has built and sold numerous companies, ran Product & Growth teams at Facebook, and manages a portfolio valued at more than $500 million in early-stage tech companies.

Becoming a Category of One

Joe Calloway

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