Play Bigger

Legendary Silicon Valley advisory firm Play Bigger reveals a groundbreaking discipline in their groundbreaking new book. Play Bigger (2016) is shelved under Books-Nonfiction-Business & Economics-Industry & Technology-Computer Science & Information Systems. The authors, all founders of the firm, rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber and IKEA that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.