Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Broderick Stephen Harvey is an American comedian, businessman and entertainer. He hosts The Steve Harvey Morning Show, Family Feud, Celebrity Family Feud, the Miss Universe competition and Fox's New Year's Eve. Harvey began his career as a comedian.

Steve

Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy, and won the U.S. Junior Chess championship in 1993 and 1994. The film "Searching for Bobby Fischer" is based on his early life.

Josh

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.

Arianna

Cass R. Sunstein is an American legal scholar, particularly in the fields of constitutional law, administrative law, environmental law, and law and behavioral economics, who currently is the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. For 27 years, Sunstein taught at the University of Chicago Law School, where he continues to teach as the Harry Kalven Visiting Professor. Sunstein is currently Professor of Law at Harvard Law School, where he is on leave while working in the Obama administration.

Cass

Dr. David Sinclair, a Professor of Genetics at Harvard Medical School, is one of the most well-known researchers in the field of rejuvenation. David is Australian-born and released his bestselling book, 'Lifespan: Why We Age and Why We Don’t Have To', in 2019.

David

<p>&nbsp;Simon Oliver Sinek is a British-American author and motivational speaker. His first book, Start With Why: How Great Leaders Inspire Everyone to Take Action , was published in 2009; his most recent book, <a href="https://bestbooks.to/book/the-infinite-game_simon-sinek" target="_self">The Infinite Gam</a>e: The Pursuit of Happiness in Its Own Terms , was published in 2017. He has been featured as a guest on The Oprah Winfrey Show, TEDx conferences, and at the United Nations Global Compact Leaders Summit.</p>


Simon

John D. Saunders is a Digital Marketing Strategist, entrepreneur and web designer helping startups build profitable websites & digital products. John has worked with global brands including Land Rover, Audi, the NAACP and Google. He is the founder of digital marketing agency, 5Four Digital, as well as blackwallet.org, blackillustrations.com and illustratorhub.com.

John D Saunders

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former option trader and risk analyst, whose work concerns problems of randomness, probability, and uncertainty.

Nassim Nicholas Taleb

Richard H. Thaler

According to economist Richard H.  Thaler and Harvard Law School professor Cass R.  Sunstein, the authors of Nudge (Freakonomics, 2009), choices are not all created equal.  Considering how and why people make decisions—about what to buy or eat, about financial investments or our children’s health and education—Nudge argues that each of us is in a constant state of being nudged by the way choices are set up for us.  In this book, Thaler and Sunstein share their groundbreaking insights about how we can make better choices in both our professional and personal lives. 

Tristan Harris is the director and a co-founder of the Center for Humane Technology. Earlier, he worked as a design ethicist at Google, where he studied ethics of human persuasion.

Tristan

Ben Shapiro is an American conservative political commentator, public speaker, author, and lawyer. At age 17, he became the youngest nationally syndicated columnist in the United States. He writes columns for Creators Syndicate and Newsweek, serves as editor-in-chief for The Daily Wire, which he founded, and hosts The Ben Shapiro Show, a daily political podcast and live radio show.

David Mayer de Rothschild is a British adventurer, ecologist, and environmentalist and head of Sculpt the Future Foundation, a charity that supports innovations and creativity in social and environmental impact efforts.

Nudge

Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.

Economics was once a discipline that studied mechanical, predictable humans.  But not anymore.  Nobel Prize-winning economist Richard H.  Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals.  His research reveals a different world: one in which we use mental accounting to allocate money differently depending on where that money came from, gamble with our retirement funds, and save and consume too much unhealthy food.  Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.  Traditional economics assumes rational actors.  Early in his research, Thaler realized these Spock-like automatons were nothing like real people.  Whether buying a clock radio or selling basketball tickets or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists.  In other words, we misbehave.  More importantly, our misbehavior has serious consequences for individuals and society at large. 

Peter Mallouk is the president and chief investment officer of Creative Planning and affiliated companies. His first book, The Five Mistakes Every Investor Makes and How to Avoid Them: Getting Investing Right, was published in 2014.

Richard H. Thaler

Best author’s book

Nudge

Written books

Misbehaving

Nudge

Richard H. Thaler recommends

Thinking, Fast and Slow

Made to Stick

Pre-Suasion

Switch

The Undoing Project

decisive

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