Pre-Suasion

“Because no one wins if they don’t play. ” This is the underlying truth of new-world persuasion that Cialdini lays out in his new work. The acclaimed New York Times and Wall Street Journal bestseller from the preeminent expert on effective persuasion explains how to prepare people to be receptive to a message before they experience it. With the same scientific rigor, accessibility, and page-turning style that made Influence an iconic bestseller—and “compelling” by The Wall Street Journal—Cialdini now offers a master class in the techniques that can make anyone more influential.