Book
SPIN Selling
197 pages · 1994 · Rating 4.5
Recommended by
We earn a small commission if you buy. It never changes a grade.
Takeaways
Description
SPIN Selling, written by Neil Rackham and published in 1988, was the first book to specifically examine selling high-value product and services. The revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy detailed in the book is the result of a massive research project undertaken by Huthwaite corporation over 12 years. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts.
Recommendations
1
Similar books to SPIN Selling
Recommended by
Readers who recommend this also recommend
- 10% Happier
- 1984
- A Brief History of Time
- A Game of Thrones
- A Short Guide to a Happy Life
- A Thousand Splendid Suns
- A Tree Grows in Brooklyn
- Adventures of Huckleberry Finn
- All the Light We Cannot See
- Americanah
- Bargaining for Advantage: Negotiation Strategies for Reasonable People
- Blink: The Power of Thinking Without Thinking
- Blue Ocean Strategy
- Breakthrough Advertising
- Business Adventures
- Candide
- Decisive
- Don Quixote
- Dream Teams
- Drive
- Essentialism
- Everything I Never Told You
- First, Break All The Rules
- Fooled by Randomness
- Getting Things Done
- Great Expectations
- Guns, Germs, and Steel
- How to Get Filthy Rich in Rising Asia
- How To Win Friends and Influence People
- Ignore Everybody
- Impro
- Influence
- Into Thin Air
- Just Mercy
- Lord of the Flies
- Love Yourself Like Your Life Depends On It
- Made to Stick
- Manual for Living
- Margin of Safety
- Meditations
- Miracle Morning
- Not Fade Away
- Nudge
- Outliers
- Predictably Irrational
- Principles
- Seeking Wisdom
- Siddhartha
- Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
- Start with Why
- State of Wonder
- Stillness Is the Key
- Stumbling on Happiness
- Superhuman by Habit
- Surely You’re Joking, Mr. Feynman!
- Switch
- The 10X Rule
- The 22 Immutable Laws of Marketing
- The 4-Hour Workweek
- The 80/20 Principle
- The Alchemist
- The Art of Learning
- The Art of Possibility
- The Art of Profitability
- The Art of War
- The Autobiography of Andrew Carnegie
- The Book Thief
- The Catcher in the Rye
- The Compound Effect
- The Count of Monte Cristo
- The E-Myth Revisited
- The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
- The Five Dysfunctions of a Team
- The Girl with the Dragon Tattoo
- The Goal
- The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
- The Hobbit
- The Kite Runner
- The Lean Startup
- The Little Book of Common Sense Investing
- The Little Prince
- The Lord of the Rings
- The Millionaire Fastlane
- The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor
- The Namesake
- The New New Thing
- The Old Man and the Sea
- The ONE Thing
- The Person and the Situation
- The Poisonwood Bible
- The Power of Fifty Bits
- The Power of Full Engagement
- The Power of Habit
- The Practicing Mind
- The Richest Man in Babylon
- The Secret Life of Bees
- The Stranger
- The Three Musketeers
- The Ultimate Sales Machine
- The War of Art
- Thinking, Fast and Slow
- This Is Water
- Titan
- To Kill a Mockingbird
- Tribes
- Ultralearning
- What Got You Here Won’t Get You There
- When Breath Becomes Air
- Who Moved My Cheese?
- Wooden on Leadership: How to Create a Winning Organization