Nudge

According to economist Richard H. Thaler and Harvard Law School professor Cass R. Sunstein, the authors of Nudge (Freakonomics, 2009), choices are not all created equal. Considering how and why people make decisions—about what to buy or eat, about financial investments or our children’s health and education—Nudge argues that each of us is in a constant state of being nudged by the way choices are set up for us. In this book, Thaler and Sunstein share their groundbreaking insights about how we can make better choices in both our professional and personal lives.