Creativity

The bestselling author of Flow shows what it takes to achieve the joy and fulfillment that comes from work done with a sense of purpose and meaning. Drawing on interviews with a wide range of professionals, from biologists and physicists to politicians and business leaders, to poets and artists, as well as thirty years of research on the subject, psychologist Mihaly Csikszentmihalyi explains how to cultivate creativity. He discusses such topics as the role of parents in their children's lives, why creative people are often seen as selfish and arrogant, and why the tortured genius is largely a myth. He demonstrates why creativity needs to be nurtured if our country is to remain economically competitive and morally sound.