Name: Hooked
Rating: 4.65 (8 reviews)
Author: Nir Eyal & Ryan Hoover

Ryan

Nir Eyal is a behavioral design and consumer psychology expert.  According to Nir, the most successful digital products are habit-forming.  What made the iPhone the most profitable product in the world? Why does the average person check their smartphone is 110 times a day? As of the fourth quarter of 2019, Facebook has almost 2. 5 billion monthly active users.  What is it about these products? They make use form habits, wedge themselves into our lives, and offer variable rewards. 

Ryan Hoover is the founder of Product Hunt, a popular website where you can find the latest products for just about any need or want in your life. He is also working on YourStack, a community platform to find the best apps, products, and tips recommended by people you know. Prior, he created Startup Edition and was Director of Product at PlayHaven. Ryan was the contributing writer to the international bestseller, Hooked: How to Build Habit-Forming Products by Nir Eyal, and has written essays featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web. Fun fact: he doesn't eat pancakes.

Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. Previously, he led the Rider Growth teams at Uber.

Andrew

David Cancel is an American entrepreneur, investor, and founder of several software companies. He is the CEO and founder of Drift, a Cambridge, Massachusetts-based company which creates messaging software for businesses.

David

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Sophie Bakalar is a founder and venture capitalist offering advice on all things related to consumer brand startups. She is the co-founder and CEO of Fable and Venture Partner at Collaborative Fund.

Sophie

⚡️ • Design + Business Education @thedesignership • Investor • Web 3 Enthusiast. Former Agency Owner that Loves Seeing Designers Succeed.

Michael

David Hellmann is an award-winning Digital Designer & Developer based in Linz, Austria. He is the founder of Best Website Gallery and has worked for Red Bull and renowned digital agencies nexum AG, Fork Unstable Media & fredmansky.

Mark Manson is a self-help author and blogger. As of 2019 he had authored three books, one of which rose to number six on The New York Times bestseller list.

Mark

Hooked

How do you succeed in business? Start with the top Business and Management books by authors, bosses and industry leaders who have made it big.

business & management

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

design

Read the best Technology books to wrap your brain around modern marvels like computers, crypto, and cyber security. Silicon Valley, here you come!

technology

Delve into the human mind with the best Psychology books on the market. Find out what makes us tick, and how to apply that knowledge in life.

psychology

Adam

Keith Rabois is an American technology entrepreneur, executive and investor. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide and Square.

Keith

Viral Loop

Charles

Mr. Money Mustache is the website and pseudonym of 46-year-old Canadian-born blogger Peter Adeney. Adeney retired from his job as a software engineer in 2005 at age 30 by spending only a small percentage of his annual salary and consistently investing the remainder, primarily in stock market index funds. Adeney lives in Longmont, Colorado, and contends that most middle-class individuals can and should spend less money and own fewer physical possessions, and that they can live with increased financial freedom and happiness as well as a decreased environmental footprint as a result. He has described the typical middle-class lifestyle as "an exploding volcano of wastefulness," particularly citing the overuse of and overspending on new cars as an example. The blog has been featured and cited in various media outlets including Market Watch, CBS News, and The New Yorker, as well as others.

Mr. Money Mustache

Happy City

Paul

Casey Neistat is an American YouTube personality, filmmaker, vlogger and co-founder of the multimedia company Beme, which was later acquired by CNN. In 2018, he founded 368, a creative space for creators to collaborate and influence each other.

Casey

Ran Segall is a full-stack designer, Webflow developer and entrepreneur based in Tel Aviv, Israel. He is the founder of Flux Academy, an online school and popular YouTube channel teaching designers all the necessary skills they need to become high-value web designers.

It's Not How Good You Are, It's How Good You Want to Be

Susan

Jan Losert is a designer who loves to design products and websites, no-code/develop in Webflow & create/sell digital resources for the community.

100 Things Every Designer Needs to Know About People

James

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

Patrick O’Shaughnessy is the Chief Executive Officer at O’Shaughnessy Asset Management (OSAM). He is the author of Millennial Money: How Young Investors can Build a Fortune, published by Palgrave Macmillan, and a contributing author to the Fourth Edition of What Works on Wall Street. Patrick’s podcast “Invest Like the Best,” which is a series of conversations with leading investors across asset classes, recently passed 7 million listeners.

Patrick

A Technique for Producing Ideas

Indi

David Kadavy is bestselling author of The Heart to Start & Design for Hackers, & host of Love Your Work.

Mental Models

Mario

Raymond Dalio is an American billionaire investor, hedge fund manager, and philanthropist. Dalio is the founder, co-chairman and co-chief investment officer of investment firm Bridgewater Associates, one of the world's largest hedge funds. Bloomberg ranked him as the world's 79th-wealthiest person in February 2020.

Creativity and the Brain

Mark Zuckerberg is an American internet entrepreneur and philanthropist. He is known for co-founding and leading Facebook, Inc. and its namesake social networking website as its chairman, chief executive officer, and controlling shareholder.

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Creativity, Inc.

Brent

Brian Armstrong is the co-founder and chief executive of Coinbase, the largest cryptocurrency exchange in the U.S. Coinbase raised $300 million in October 2018 in a financing round led by Tiger Global that valued the company at $8 billion.

Brian

Peter Attia is a Canadian-American physician of Egyptian descent known for his medical practice that focuses on the science of longevity.

Peter

Becoming Steve Jobs

Seth

Noah Kagan is a digital entrepreneur who is best known as being the founder of the deal of the day website, AppSumo.

Noah

John D. Saunders is a Digital Marketing Strategist, entrepreneur and web designer helping startups build profitable websites & digital products. John has worked with global brands including Land Rover, Audi, the NAACP and Google. He is the founder of digital marketing agency, 5Four Digital, as well as blackwallet.org, blackillustrations.com and illustratorhub.com.

John D Saunders

Purple Cow

Jake

Andy founded Clearleft with Richard Rutter and Jeremy Keith in 2005. He was MD for 13 years, before moving into a more advisory role.

Andy

Sprint

Jordan Hughes is a multidisciplinary Product Designer from Melbourne, Australia, specialising in product design, design systems, and Webflow development. He is the founder of Untitled UI and Good Books, and co-founder of Himalayas.

Jordan

Creative Selection

Jason Fried is the co-founder and president of 37signals (now Basecamp), a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Jason

Jenny Chu is an Australian Product Manager and designer. She is the Product Lead at Eucalyptus, and was previously a Product Manager at Atlassian.

Jenny

Shape Up

Alan

Bret Victor is an interface designer, computer scientist, and electrical engineer known for his talks on the future of technology. He currently works as a researcher at Dynamicland.

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Hooked

256 pages, 2014

Ryan Hoover

Nir Eyal

business & management

design

technology

psychology

Recommendations

Ryan Hoover

Andrew Chen

David Cancel

Nir Eyal

Sophie Bakalar

Michael Wong

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