Creativity, Inc.

‍From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business--a manual for anyone who strives for originality. Creativity, Inc. is a book for managers who want to lead their employees to new heights, and the first-ever, all-access trip into the nerve center of Pixar Animation. It is, at heart, a book about how to build a creative culture--but it is also a book about elevating people and ideas through thoughtful criticism. This book is for readers of Daniel Pink's Drive, Tom Peters' In Search of Excellence, and Chip and Dan Heath's Switch.