Creative Selection

The former chief designer of Apple, Ken Kocienda, is a rare, remarkable insider's story that reveals how Steve Jobs and the design team utilized a Darwinian approach to ideation and creativity. In his book Creative Selection , you will learn how Apple achieved its legendary design process, resulting in some of the most profitable products of all time. This informative and inspiring insight will inspire you to rethink your design process from the minds that changed the user experience of entire industries.