Name: Start at the End
Rating: 4.40 (1 reviews)
Author: Matt Wallaert

Matt

 Modern technology companies have a product design problem—they’re creating products that people don’t want or need and not spending enough time focusing on behavior change.  Based on behavioral science, Start at the End is a step-by-step guide for how to create products and services through a process called outcome mapping. 

Chelsea Morgan Krost is an American speaker, author, television and radio talk-show host, executive producer, certified health coach, and entrepreneur.

Chelsea

Start at the End

How do you succeed in business? Start with the top Business and Management books by authors, bosses and industry leaders who have made it big.

business & management

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

design

Read the best Technology books to wrap your brain around modern marvels like computers, crypto, and cyber security. Silicon Valley, here you come!

technology

Jordan Hughes is a multidisciplinary Product Designer from Melbourne, Australia, specialising in product design, design systems, and Webflow development. He is the founder of Untitled UI and Good Books, and co-founder of Himalayas.

Jordan

Keith Rabois is an American technology entrepreneur, executive and investor. He is widely known for his early-stage startup investments and his executive roles at PayPal, LinkedIn, Slide and Square.

Keith

Creative Selection

Ryan

Jason Fried is the co-founder and president of 37signals (now Basecamp), a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Jason

Jenny Chu is an Australian Product Manager and designer. She is the Product Lead at Eucalyptus, and was previously a Product Manager at Atlassian.

Jenny

Shape Up

Alan

Brian Armstrong is the co-founder and chief executive of Coinbase, the largest cryptocurrency exchange in the U.S. Coinbase raised $300 million in October 2018 in a financing round led by Tiger Global that valued the company at $8 billion.

Brian

Bret Victor is an interface designer, computer scientist, and electrical engineer known for his talks on the future of technology. He currently works as a researcher at Dynamicland.

Bret

The Inmates Are Running the Asylum

Cliff

Robert

Austen Allred is the Co-Founder and CEO of Bloom Institute of Technology.

Austen

User Friendly

Josh

Jeff

Sophie Bakalar is a founder and venture capitalist offering advice on all things related to consumer brand startups. She is the co-founder and CEO of Fable and Venture Partner at Collaborative Fund.

Sophie

Andy founded Clearleft with Richard Rutter and Jeremy Keith in 2005. He was MD for 13 years, before moving into a more advisory role.

Andy

Lean UX

Seth

Jessica Marie Alba is an American actress and founder of Honest. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack, but rose to prominence at 19, as the lead actress of the television series Dark Angel, for which she received a Golden Globe nomination.

Jessica

Joe Gebbia is an American billionaire designer and Internet entrepreneur. He is a co-founder and chief product officer of Airbnb.

All Marketers are Liars

Insanely Simple

Sean

Morgan

<p>Sean Ellis is an entrepreneur, angel investor, and startup advisor. He is the CEO of GrowthHackers and was previously founder and CEO of Qualaroo, an automated user research tool. He attended the University of California, Davis and graduated in 1994.</p>


Hacking Growth

Steve

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Rocket Surgery Made Easy

Bill

Sketching User Experiences

Douglas

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Beyond the Prototype

Walter

Bill Gates is an American business magnate, software developer, investor, and philanthropist. He is best known as the co-founder of Microsoft Corporation.

<p>Scott Pape is an author and radio commentator who lives in Melbourne, Australia. He is best known through his online persona, the Barefoot Investor, which is also the name of his hugely popular personal finance book and a business show he hosts.</p>
