Name: Start at the End
Rating: 4.40 (1 reviews)
Author: Matt Wallaert

Matt

 Modern technology companies have a product design problem—they’re creating products that people don’t want or need and not spending enough time focusing on behavior change.  Based on behavioral science, Start at the End is a step-by-step guide for how to create products and services through a process called outcome mapping. 

Chelsea Morgan Krost is an American speaker, author, television and radio talk-show host, executive producer, certified health coach, and entrepreneur.

Chelsea

Start at the End

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Jordan Hughes is a multidisciplinary Product Designer from Melbourne, Australia, specialising in product design, design systems, and Webflow development. He is the founder of Untitled UI and Good Books, and co-founder of Himalayas.

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Start at the End

256 pages, 2019

Matt Wallaert

business & management

design

technology

Recommendations

Chelsea Krost

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