Essentialism

Entrepreneurs succeed when they say “no” to the wrong projects, leaving them time, energy and focus to devote to doing what really matters. Greg McKeown’s Essentialism emphasizes that if you want to do the right things, you have to stop doing the wrong things. To help you achieve your goals and live a more focused life, McKeown gives readers permission to stop trying to do everything and encourages them to only pursue their most critical objectives while letting go of lesser tasks, which he calls “the disciplined pursuit of less. ”