Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Reid Garrett Hoffman CBE is an American internet entrepreneur, venture capitalist and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is currently a partner at the venture capital firm Greylock Partners.

Reid

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

Paul Graham is an English-born American computer scientist, entrepreneur, venture capitalist, author, and essayist. He is best known for his work on Lisp, his former startup Viaweb, co-founding the influential startup accelerator and seed capital firm Y Combinator, his blog, and Hacker News.

Paul

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

David Heinemeier Hansson is a Danish programmer, racing driver and the creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the web-based software development firm Basecamp.

David Heinemeier Hansson

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

Ryan

Chris Anderson is a British-American businessman who is the head of TED, a non-profit organization that provides idea-based talks and hosts an annual conference in Vancouver, British Columbia, Canada.

Chris

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Jason Fried is the co-founder and president of 37signals (now Basecamp), a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Jason

Ellen

Rupi Kaur is an Indian-born Canadian poet, illustrator, and author. Kaur rose to fame on Instagram and Tumblr through sharing her short visual poetry.

Rupi

Daniel H. Pink (born 1964) is an American author. Four of his books have been featured on the New York Times bestsellers' list. He was host and co-executive producer of the 2014 National Geographic Channel social science TV series Crowd Control.

Daniel

William

Universal Principles of Design is an in-depth encyclopedia of design, user psychology and mental models.  Its so broad that its applicable across any discipline, making it a fantastic resource to broaden your design knowledge and understanding with just one book. Even the best designers occasionally lose sight of the fundamental principles of design.  Even though this design book was originally published in 2003 (a lifetime ago in the technology space), most of the principles and concepts applied in practice contained in this book are still relevant today. 

Ran Segall is a full-stack designer, Webflow developer and entrepreneur based in Tel Aviv, Israel. He is the founder of Flux Academy, an online school and popular YouTube channel teaching designers all the necessary skills they need to become high-value web designers.

William Lidwell

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Universal Principles of Design

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