Universal Principles of Design

Universal Principles of Design is an in-depth encyclopedia of design, user psychology and mental models. Its so broad that its applicable across any discipline, making it a fantastic resource to broaden your design knowledge and understanding with just one book. Even the best designers occasionally lose sight of the fundamental principles of design. Even though this design book was originally published in 2003 (a lifetime ago in the technology space), most of the principles and concepts applied in practice contained in this book are still relevant today.