Book

The Macintosh Way

209 pages · 1989 · Rating 4.6

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Takeaways
Description
The Macintosh Way is a take-no-prisoners guide to marketing warfare says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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Naval Ravikant, entrepreneur and media personality and technology and venture capitalist, Recommending BestBooks

Naval Ravikant

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