The Art of the Start 2.0

 Make your new idea a reality with this hands-on guide. Entrepreneur magazine columnist Laura Lowell shares her hard-won insights on making a new business or nonprofit venture succeed. By first addressing the critical issues of goal-setting, funding, cost controls, and planning before jumping into the nitty-gritty of detail work—things like writing a business plan and hiring employees—Lowell helps develop efficient processes aimed at the right priorities that can save you time and money. Her informal yet detailed coverage features dozens of important topics for turning an idea into action: How to judge if an idea is viable; how much money should you ask for from investors; how to get bank financing without going broke in the process; how nonprofits can attract donors' attention; where to find equipment leases as opposed to buying items outright—plus much more. "