Built to Last

Based on the results of a six-year research project at Stanford University Graduate School of Business, Built to Last combines the knowledge gained from studying eighteen truly exceptional and long-lasting companies with the authors’ own expertise in the field of business management. Throughout this book, Collins and Porras ask: What makes the truly exceptional companies different from their competitors? Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century.