Smarter Faster Better

In his book The Power of Habit, journalist Charles Duhigg examined why it is that we do what we do. In Smarter Faster Better, he applies the same relentless curiosity and rich storytelling to examining how individuals and organizations can become more as they learn to improve at the things that they do. At the core of Smarter Faster Better are eight key concepts—motivation and goal setting, focus and decision-making, among others—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this book reveals that the most productive people, companies, and organizations don’t merely act differently; they view the world, as well as their choices within it, profoundly differently.