No Man's Land

Once a company has caught on and is experiencing rapid growth, becoming a leader within that company becomes much more difficult. It is at this stage of growth that Doug Tatum calls No Man's Land—once a company has become so successful that it no longer resembles its humble beginnings, but hasn't gained the recognition that comes with being considered a success. Rapid growth should be the dream of every entrepreneur, but it never comes easily. There are many trials that entrepreneurs must overcome during rapid growth, and there are also many laws of business that cannot be broken. Rapid growth should spark self-discovery, discipline, and change in an entrepreneur; unfortunately, it often becomes an agonizing battle between the tendencies of an entrepreneur and the laws of business. The result can be confusion, frustration, stagnation among employees, loss of morale in employees, and failure—both financially and personally. Fortunately, Doug Tatum knows how to pass through No Man's Land: with a map, high place from which to get one's bearings, and rules for navigating through No Man's Land.