Leaders Eat Last

His bestselling book Start with Why was a global bestseller, an international phenomenon, and a cultural revolution in the leadership community. Now Simon Sinek has written his next book, WHY: How to Get People on Board (and Keep Them There), which expands on his ideas at the organizational level. Determining a company’s WHY is crucial, but only the beginning. The next step is how do you get people on board with your WHY? How do you inspire deep trust and commitment to the company and one another? He cites the Marine Corps for having found a way to build a culture in which men and women are willing to risk their lives because they know others would do the same for them. It’s not brainwashing; it’s actually based on the biology of how and when people are naturally at their best.