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Growth Hacker Marketing

176 pages, 2014

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Description
Gmail, Facebook, Airbnb, and Evernote are four multibillion-dollar brands that have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square. Their unlikely success has not been luck but rather the result of the new marketing strategy called Growth Hacking. In this e-special, bestselling author Ryan Holiday explains how the marketing game has changed forever. He provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

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