Great by Choice

In Great by Choice, Jim Collins and Morten T. Hansen examine the principles for building a great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Good to Great by its focus on the kind of unstable environments faced by leaders today. The new findings: Great by Choice describes how leaders increase their personal discipline and develop greater trust in the process of learning, while also making fast decisions and taking decisive action more reliable than they would be if they worried about what everyone else was doing. This research was supported by the Kellogg Innovation Fund at the Kellogg School of Management at Northwestern University.