Fred 2.0

Mark Sanborn, bestselling author and business consultant, introduces a new version of his most renowned character: Fred. After the success of his first book and accompanying film, Fred's unique approach to delivering outstanding mail service inspired numerous companies to step up their customer service game. But with increasingly fierce competition from the networked global economy, companies must deliver extraordinary achievements if they hope to stay afloat. Take advantage of Fred's nine years of experience in this new book, which includes never-before-seen insights into his never-ending quest for mail excellence. ‍