11 Rules for Creating Value in the Social Era

The land of social technologies seems full of endless opportunities. However, it’s also the subject of hype. Yes, the new frontier allows us to do things differently—how do you really capitalize on that? HBR Singles brings in Nilofer Merchant’s new 11 Rules for Creating Value in the Social Era. This digital book shows how smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t act like powerful 800-pound gorillas of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.