The Dip

Which Dip are you facing? A dip is a temporary setback that will get better if you keep pushing. But maybe it’s really a cul-de-sac—a total dead end. In this bestselling business classic, Seth Godin shows that every new project (or job or hobby) starts out fun…then gets really hard, and not much fun at all. Winners know the difference between these two types of dips, and seek out the Dip: the bigger the obstacle, the bigger the reward for getting past it.