Antonio García Martínez is an American New York Times Best Selling author and tech entrepreneur. He is a former product manager for Facebook, the CEO-founder of AdGrok and a former quantitative analyst for Goldman Sachs.

Antonio García Martínez

Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author. He’s written two books, Sprint and Make Time, and has coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management.

Jake

James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement.

James

Adam M. Grant is an American psychologist and author who is currently a professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology. He received academic tenure aged 28, making him the youngest tenured professor at the Wharton School.

Adam

Seth Godin is the author of 18 books. He's also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame.

Seth

Peter Thiel is an American entrepreneur and venture capitalist. He is a co-founder of PayPal, Palantir Technologies and Founders Fund. He was ranked No. 328 on the Forbes 400 in 2018, with a net worth of $2.5 billion.

Peter

Nicole Fenton is a writer, editor, designer, and the co-author of Nicely Said: Writing for the Web with Style and Purpose. They design with words.

Kate

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor and the author of five #1 New York Times and Wall Street Journal bestsellers. The Tim Ferriss Show podcast has now exceeded 400 million downloads.

Broderick Stephen Harvey is an American comedian, businessman and entertainer. He hosts The Steve Harvey Morning Show, Family Feud, Celebrity Family Feud, the Miss Universe competition and Fox's New Year's Eve. Harvey began his career as a comedian.

Steve

Todd

Jason Zweig first started writing a personal finance column for The Wall Street Journal in 2008. Zweig also edited Benjamin Graham's The Intelligent Investor, which Warren Buffett said "by far the finest book about investing ever published." He's the author of Your Money and Your Brain, one of the first books to look at investing's biology, as well as The Devil's Financial Dictionary, a satirical lexicon of Wall Street jargon.

Jason

Nicole

Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy, and won the U.S. Junior Chess championship in 1993 and 1994. The film "Searching for Bobby Fischer" is based on his early life.

Josh

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books.

Arianna

Scott Belsky is an American entrepreneur, author and early-stage investor best known for co-creating the online portfolio platform, Behance, Inc.

Scott

Marty

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand--a brand that customers feel is essential to their lives.  In an entertaining two-hour read youll learn:the new definition of brandthe five essential disciplines of brand-buildinghow branding is changing the dynamics of competitionthe three most powerful questions to ask about any brandwhy collaboration is the key to brand-buildinghow design determines a customers experiencehow to test brand concepts quickly and cheaplythe importance of managing brands from the inside220-word brand glossary

Ran Segall is a full-stack designer, Webflow developer and entrepreneur based in Tel Aviv, Israel. He is the founder of Flux Academy, an online school and popular YouTube channel teaching designers all the necessary skills they need to become high-value web designers.

Andy founded Clearleft with Richard Rutter and Jeremy Keith in 2005. He was MD for 13 years, before moving into a more advisory role.

Andy

The Brand Gap

Neumeier's book ZAG follows a clear whiteboard overview style and drills down into the question of how brands can be successful in an extremely cluttered marketplace.  In an entertaining 3-hour read, you will learn: how to read customer feedback on new products and messages how to turn your brand into a line that drives synergy secrets of naming products, services, and companies the four deadly dangers faced by brand portfolio how to succeed at all three stages of the competition cycle an age of me-too products and communications. 

<p>In this completely revised edition of his best-selling classic, bestselling author Marty Neumeier presents the underlying framework for making that leap to becoming a brand leader.  Like a well-tailored suit, the book’s structure can be adjusted to fit any type of organization, from startups and small businesses to huge corporations.  Each chapter includes new material and updated statistics, making it as relevant today as when it was first published in 2002. </p>


Vinod Khosla is an Indian American billionaire businessman and venture capitalist. He is a co-founder of Sun Microsystems, LS9, Inc and the founder of Khosla Ventures. In 2014, Forbes named him amongst the 400 richest people in the United States.

Discover the Best Books Written by Marty Neumeier

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The Brand Gap

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