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The Curse of the Mogul
320 pages, 2011
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Description
In The Curse of the Mogul: How Bad Management Wrecked the Big Media Companies, authors Martin Kenney and Ben Verwaayen take a hard look at the financial performance of companies run by celebrity moguls such as Rupert Murdoch, Sumner Redstone and Barry Diller. From their analysis of these companies and others, they reveal how over-hyped CEOs use smoke and mirrors to distract investors from poor business performance.

