Anthony R. Pratkanis

Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychologyprogram at the Ohio State University. His research program has investigatedsuch topics as the delayed effects of persuasion, attitudes and memory, groupthink,affirmative action, subliminal persuasion, mass communications, sourcecredibility, persuasion and democracy, economic fraud, the use of influence ininternational conflicts, and a variety of influence tactics such as the piquetechnique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting.He has appeared in the mass media over 500 times as an expert on socialinfluence processes, has been called as an expert witness in numerous advertisingdeceptiveness cases, and served as a consultant to Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychologyprogram at the Ohio State University. His research program has investigatedsuch topics as the delayed effects of persuasion, attitudes and memory, groupthink,affirmative action, subliminal persuasion, mass communications, sourcecredibility, persuasion and democracy, economic fraud, the use of influence ininternational conflicts, and a variety of influence tactics such as the piquetechnique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting.He has appeared in the mass media over 500 times as an expert on socialinfluence processes, has been called as an expert witness in numerous advertisingdeceptiveness cases, and served as a consultant to AARP, NASD, and other lawenforcement and civic groups on countering the undue influence used infraud crimes and to the United States military on countering the propaganda ofterrorists and dictators.He is the co-author (with Elliot Aronson) of Age of Propaganda: The EverydayUse and Abuse of Persuasion and (with Doug Shadel) of Weapons of Fraud: ASource Book for Fraud Fighters.Anthony Pratkanis is the founding editor of Social Influence, a new scientificjournal from Psychology Press.