Seeing What's Next

The macro-environment that surrounds any industry is always changing. Innovators in every industry must constantly adapt to survive. Now, Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth provide a groundbreaking framework for accurately predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovators Dilemma and The Innovators Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.