No B.S. Marketing to the Affluent

The middle-class consumer population―and their buying power―is shrinking. Customers are buying less and in fewer categories. The shift to a younger, wealthier clientele means that it takes no more work to attract customers from the exploding Mass Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B. S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers jewelry and many other fascinating and diverse true-life examples. "