Nicely Said

This lively, practical book will show you how to write web copy that delights your audience and achieves your goals. Start with the foundational elements at the heart of good web writing, like structure, accessibility, and tone. Next, move on to professional topics like marketing copy, interface flows, blog posts, legal policies, emails, and behind-the-scenes documents. Learn how to adapt your style for different situations and make a simple style guide to empower your team. Alongside expert interviews with people who create web content every day, you’ll learn powerful strategies for increasing the value of your online content and building trust with your readers.