Jab, Jab, Jab, Right Hook

Gary Vaynerchuk, the New York Times bestselling author of Crush It! and The Thank You Economy, shares his hard-earned advice on how to connect with customers and beat the competition in Jab, Jab, Jab, Right Hook. Drawing on social media successes large and small (from big brands like Dell to up-and-comers like BabyCenter.com), Vaynerchuk shows how to dominate social media marketing by combining jabs—patient engagement with your audience—with the occasional right hook—a powerful piece of content that surprises and delights.