I Love You More Than My Dog

Hundreds of companies have customers who love them, but only an elite few have true fans—passionate, loyal, vocal enthusiasts—who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, has studied and worked with dozens of beloved companies, and she has identified five key decisions that lead to customer devotion: 1. Decide to believe 2. Decide with clarity of purpose 3. Decide to be real 4. Decide to be there 5. Decide to say "sorry" Her examples and advice will help readers sustain growth and profit even in a tough economy.