Drunk Tank Pink

Drunk Tank Pink is a revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day. Most of us go through life believing that we are in control of the choices we make. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression.