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Discover Your Inner Economist

256 pages, 2007

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Tyler Cowen's blog is full of interesting insights into your everyday life. In his book, Discover Your Inner Economist , one of America's most respected economists offers a witty reflection on how to turn economic reasoning to your advantage, often when you least expect it may be relevant. Tyler Cowen's economic notions show how incentives, signals, and markets apply far more widely than merely to the decisions of social planners, governments, or big business. What does economic theory say about ordering from a menu? How can we attract the right mate? When is it useful to control people who talk too much in meetings? Or dealing with your dentist? Cowen shows you how to see economic patterns behind everyday situations, so that you can get more of what you really want.

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Graham Duncan, investor and venture capitalist, Recommending BestBooks

Graham Duncan

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